A swiss and english luxury lifestyle blog, where luxury is defined by time and freedom of choices.  We call it Smart Luxury. An attitude and approach to life which enables us to be smart financially and gives us creative freedom.

What-to-Where was conceived and designed to gather and support today’s modern woman who like most of us, feel the pressure of society to excel in everything they undertake.

Virtual evasion, opportunity to dream, the naked truth, or simply informative. What-to-Where offers women a world created around them.

What-to-Where is specialised in the following domains: travel, beauty, well-being, fashion, gastronomy and recently toys for boys stolen by girls such as cars and watches. What-to-Where has frequently been referred to as the encyclopedia for the modern woman.




Creative spirit with a serious shoe addiction. English – Italian born and raised in Monte-Carlo. Former shoe designer with a great sense of humour and an overwhelming need to travel the world.




Entrepreneur and boutique owner living in Geneva. Swiss British & Portuguese. Avid thinker & hopeless romantic. Mom of a french bulldog. Perfectly paradoxal, lady driver and classic car lover, wannabe desperate housewife, baker & healthy cook, in constant search of new challenges.




Architect and closet writer. Mexican Swede raised in Switzerland. Avid traveller and extrovert. Currently based in Geneva working in the construction industry and pursuing a passion for aesthetics and conscious design.




Fashion & Arts 

28 year old, Art historian living in Lausanne and working in the Geneva Art Scene. Lover of fine things, especially clothing, their stories and the thousands of ways you can combine them.

Aurelie Schwyzer



28 years old, Nurse by day, Instagramer by night. I was born and raised in Reim and I am now living in Switzerland since 8 years. Photography freak, I love to share my travels and beauty tips with my community. (IG : Aurelie_sr)



Danish born, originally from Copenhagen, now wife to a Swiss winemaker and mother of a two year old, living amongst the vineyards in a small scenic village in Switzerland, but cannot completely give up the buzz, café life, culture and animation of a big city. Trying to find a balance between working, exercising, healthy living and being a mother. 



As true perfectionists we welcome any feedback. Feel free to let us know if we can improve anything on the site to facilitate your needs. What’s more if you have any special requests regarding WHAT-TO-WHERE, kindly send us your details and we will aim to answer rapidly with a post to cater to your request.


We are constantly looking for new & exclusive content for our readers. If you have an exciting project and would like your product to feature on WHAT-TO-WHERE, drop us a line whattowhereblog(at)gmail.com

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