May 5, 2015
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 Meet our third WTW girl of the month. Both stunning and inspirational Yosuzi Sylvester has found a niche in the market creating unique and beautiful hats that are bound to get you noticed on the beach this summer.

Fantasy hats give you the possibility to dream. –Philip Treacy

Tell us about Yosuzi and the story behind it?

Yosuzi is an eponymous brand with a collection of hats which I co-developed with the Guajiro Indians of Venezuela.

Born and raised in Venezuela,Yosuzi, which means “cactus flower” in the Guajiro native dialect, I spent my childhood immersed in the traditional ceremonies, stories and artisanal crafts of my ancestral Wayuu heritage.

Stories of my Great Grandfather, Chief Yajaira, and of my Grandmother, Flor Emmanuel, winner of the first Miss Venezuela competition in 1943, instilled in me a strong emotional tie to my Guajiro roots.

After attending Boston University, I spent years working as a creative in film, fashion and advertising in New York, LA and London.

What are you currently working on?

I am currently working on SS16 hats and straw bags.  I spent some time with the Putumayo tribe in Colombia a few months ago. So I am looking forward to channeling some of their beautiful designs and rich mythology into my next collection.

How would you recommend our readers style a Yosuzi hat? 

Check out my video here!

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If you could have a brand ambassador who would it be? Giovanna Battaglia


Describe your style in one word? Eclectic.

If we emptied your handbag what would we find? 

Water to stay hydrated, my wallet, phone, and a mochie external charger for my iphone.

What are your favourite beauty products?

Tom ford bronzing powder in gold dust,YSl concealer touche éclat, Maybelline mascara, Clarins instant light lip comfort oil, Guerlain liquid liner (for night), and travel size Byredo perfume.

Your skin is amazing, what beauty products do you swear by?

Fresh green juices every morning and vitamin C serum by skinceuticals is great. I also use Shiseido Ultimate Sun Protection Lotion.

Your song of the moment?

What is on your bedside table ?

Eric Reiss – The lean Startup and Gabriel Garcia Marquez: The Last Interview: and Other Conversations (The Last Interview Series)

Finally what are your top 3 London hangouts and why would you recommend them to the What-to-where readers?

“Black Dice” (under momos) its fun and the rock and roll influenced memorabilia decorating the walls is really well done.
Kitty Fisher restaurant…it is enchanting, the food is great without trying too hard
Chiltern Tavern and Firehouse – Great dirty martinis.  Also love the NYC vibe to the place and the service is expertly drilled there.
Art Gallery hopping in Mayfair (Depending what’s on)
Check out Yosuzi’s collection here!
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